Michael Whalen is an
end-to-end product designer.
Here's some of my end-to-end work as Lead Product Designer at an ecommerce startup called Malomo from 2021-2025 ↓
The Transactional Email Builder allows Shopify merchants to send on-brand order and shipping emails.
Prior to Malomo, I was senior designer at an ecommerce design agency called Sleepless Media from 2014-2020 ↓
I design thoughtful, practical software with small, fast-moving teams.
Over the last decade, I've worked across startups and agencies mostly in the Shopify ecommerce space owning problems end-to-end, talking to customers, shaping strategy with product and engineering, designing systems, and shipping features that actually get used. I like figuring out what really needs design effort, what can be simplified, and how to build leverage through systems.
"Michael has an incredible ability to take minimal direction and translate it into intuitive, high-impact UI/UX. He's not just a talented designer — he's a true product thinker who deeply understands user pain points and consistently delivers experiences that are both elegant and effective."
Joined as the first dedicated product designer and helped shape how design works across the company. Owned major product areas from discovery through launch and iteration, partnering directly with founders, engineers, and CS.
Worked directly with Shopify merchants, founders, and small teams to design and launch 30+ e-commerce experiences.
Partnered with early-stage startups to turn rough ideas into working MVPs.
Brand, web, and product design for startups and small businesses.