The Malomo Transactional Email Builder
The problem
Transactional emails drove customers to Malomo's tracking pages, but sending them relied on Klaviyo. Onboarding meant manually cloning flows and templates into each merchant's account. The process was slow, hard to maintain, and unavailable to teams on other stacks.
What we shipped
A self-serve email builder with mobile-ready templates for order confirmations, shipping updates, delivery events, and more—each with clear content zones and built-in states. Editable blocks, live previews, and safe defaults.
Impact
- Merchants launched transactional emails in under 5 minutes
- "Where is my order?" tickets dropped by ~50%
- Supporting non‑Klaviyo stacks opened a new revenue channel
Transactional email builder interface
Keeping it simple and on-brand
After talking with merchants and our CS team, it became clear that most merchants weren't using Klaviyo's complex flows at all. They wanted something simple, on-brand, and easy to set once and forget.
Order Confirmation Email
Template editor
I designed the email builder to be launchable in minutes, using simple, on-brand templates with prefilled data for common use cases and dynamic content where needed.
Email builder templates